The Essential Edit

Timeless pieces. Chosen by discerning gentlemen.
The Essential Linen Shirt
-23%

The Essential Linen Shirt

Regular price £68.97
Sale price £68.97 Regular price £89.66
Unit price
White
Beige
Olive Green
Irish linen. Long sleeves. Construction that respects time. There's a reason why classic tailors always...
The Cotton-Linen Trousers
-23%

The Cotton-Linen Trousers

Regular price £69.90
Sale price £69.90 Regular price £90.87
Unit price
Beige
Navy
White
Natural blend. Adjustable waist. Made for free movement. There's a reason why classic tailors have...
The Essential Linen Short sleeves
-23%

The Essential Linen Short sleeves

Regular price £66.97
Sale price £66.97 Regular price £87.06
Unit price
White
Beige
Light Green
100% linho puro. Mangas curtas. Feito para o verão mediterrâneo. Há uma razão para o...
The Essential Linen Shorts
-23%

The Essential Linen Shorts

Regular price £69.97
Sale price £69.97 Regular price £90.96
Unit price
White
Beige
Black
100% linho puro. Corte solto. Feito para o verão sem concessões. Quando as temperaturas sobem,...
The Cotton-Linen Henley Shirt
-23%

The Cotton-Linen Henley Shirt

Regular price £59.97
Sale price £59.97 Regular price £77.96
Unit price
White
Beige
Khaki
Collarless neckline. Buttoned placket. Made for summers without compromise. The Henley shirt has its roots...
The Textured Knit Polo
-23%

The Textured Knit Polo

Regular price £36.97
Sale price £36.97 Regular price £48.06
Unit price
Light Blue
Navy
Black
Herringbone knit. Tipped collar. Made for effortless elegance. The knitted polo occupies a unique space...
The Summer Striped Shirt
-21%

The Summer Striped Shirt

Regular price £46.97
Sale price £46.97 Regular price £60.00
Unit price
Blue
Vertical stripes. Mandarin collar. Made for coastal days. There's a reason striped shirts have been...
The Ribbed Polo
-23%

The Ribbed Polo

Regular price £35.97
Sale price £35.97 Regular price £46.76
Unit price
White
Black
Vertical ribbed knit. Classic collar. Designed for refined ease. There's a reason why the polo...
The Classic Harrington Jacket
-23%

The Classic Harrington Jacket

Regular price £111.97
Sale price £111.97 Regular price £145.56
Unit price
Olive Green
Navy
Beige
Traditional collar. Full zip. Made to span decades. The Harrington jacket has its roots in...
The Fleece Half-Zip Pullover
-23%

The Fleece Half-Zip Pullover

Regular price £69.97
Sale price £69.97 Regular price £90.96
Unit price
Gray
Brown
Deep Grey
Double-sided polar fleece. Stand collar. Made for thermal comfort without compromise. The fleece pullover has...
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What Our Customers Say

4.9 / 5 based on 9,127 reviews. 5-star rating.

★★★★★

Outstanding Quality

"The linen shirt has become my summer uniform. After three months of regular wear and washing, it actually looks better than when I bought it. The fabric has softened beautifully whilst maintaining its structure. Worth every penny."

James H.

London, UK

★★★★★

Finally, Loafers That Fit

"I've purchased expensive loafers from three different brands over the years. These are the first pair that required absolutely no breaking in. The suede is exceptional quality and they've held up perfectly through daily London commutes."

Oliver P.

Edinburgh, UK

★★★★★

Proper Investment Pieces

"These aren't just clothes—they're investments. I bought the cable knit two years ago and it genuinely looks better now than it did new. No pilling, no shape loss. That's proper quality."

Thomas M.

Manchester, UK

★★★★★

Refreshingly Honest Brand

"No logo. No branding. No nonsense. Just well-made clothes that do exactly what they promise. The trousers fit perfectly and the fabric breathes properly—rare to find both in one piece these days."

Henry W.

Bristol, UK

★★★★★

Mediterranean Quality

"Bought the polo for a trip to the Amalfi Coast. It performed brilliantly—kept me cool during the day and looked smart enough for evening dinners. The fabric quality is genuinely impressive for the price point."

Alexander C.

Cambridge, UK

★★★★★

Better Than Department Store

"I was skeptical about buying shirts online, but the sizing guide was spot on. The quality rivals pieces I've bought from Selfridges at twice the price. The attention to detail in the stitching is excellent."

William R.

Birmingham, UK

★★★★★

Timeless Design

"Purchased the Harrington jacket last autumn. It's become my go-to piece—works equally well over a shirt for the office or over a t-shirt at weekends. Classic cut that won't date. Highly recommended."

Charles D.

Oxford, UK